Mission Statement:
To build student involvement and interest in various fields of marketing while strengthening relationships between members and prospective employers through education, leadership, and experience.

What are we doing this year??

Fall 2005

During the fall semester the UNL-AMA chapter started the year off right with some great projects and some fun new membership opportunities. Over the summer we were able to recruit a few rather large projects to provide our members with some actual marketing experience and class opportunities.

Westfield Shopping Town “Grand Opening”

We took on the Grand Opening of the Lincoln Westfield Shopping Town (Gateway) by providing them with 20 AMA interns to assist in the planning and implementation of the event. The event may not have went as planned but the news had fun with it and it was a good learning experience for our members. The internships being offered were exclusive to AMA members and were paid positions.

Scion Project

Toyota Scion contacted the UNL-AMA chapter after our recent successes with the GM Project and the Goodyear Case Competition. We helped Scion set up a class (Mrk 490) here at UNL in the fall and recruited 25 graduate and undergraduate students to participate. The semesters research and promotional projects went off without a hitch and Scion even flew some of their CEOs  in from California for the final presentation.

Our members were also worked on other projects throughout the semester, including the AMA Case Competition and a promotional development project held for the Nebraska Speakers Association. The fall housed the second annual Faculty Pumpkin Carving and there were plenty of professional development events, like “Meet the Recruiter”, the Lincoln AMA internship workshop, résumé / interview workshops, as well as all of our regular meetings and marketing week madness.

Spring 2006

The spring is also shaping up to be a memorable and exciting semester for UNL-AMA members. On top of the events like “Meet the Recruiter” and our workshops that are held every semester, the UNL-AMA exec team was able to recruit another project for the Marketing 490 second semester class as well as a number of other projects.

National Research Corporation was contacted by an UNL-AMA exec member in that fall but it didn’t take long to figure out that we may have bit off more than we can chew. So, we set up the Marketing 490 class to host the project and started recruiting people for the class. We were also able to set up some big projects with Douglas Theaters and the Lincoln AMA Professional chapter. Another big sprig project is the development of the “Lincoln AMA Mentor Program”. We’re testing out the mentor program right now with the Lincoln chapter in the hopes that it can be used on a larger scale in the future. 

Our History

University of Lincoln - American Marketing Association (UNL AMA) became an official chapter of the American Marketing Association in the fall of 2001.  Prior to 2001, UNL AMA had been the Marketing Club and had not had official affiliation with the American Marketing Association for several years. 

The Marketing Club had 7 official AMA members in 2000, but that number increased more than 1000% in 2001 to over 100 registered members.  That same year, UNL AMA was awarded for excellence in chapter activities and community service.  Throughout the 2002-2003 academic year, UNL AMA maintained a membership of nearly 80 members while working with companies throughout Lincoln, including Union Bank, Pepsi, and Junior Achievement.  UNL AMA was awarded Outstanding Regional Chapter at the annual awards ceremony, placing this chapter amongst the top 8 chapters nationally. 

The 2005-2006 academic year has shown lower overall membership but greater opportunity for our members.  This year the chapter has volunteered its time and services to Junior Achievement, the Lincoln Children’s Museum and CornhuskerPlace.  Members can earn class credit through classes recruited by the UNL-AMA exec team from Scion, National Research Corporation and through participating in the national case competition. 

UNL AMA offers a range of opportunity for its members from hands-on experience, to internship, career opportunities and an exclusive UNL-AMA Mentor Program.  It's a great way to get involved and practice those skills you will be using professionally one day.

If you would like to join UNL AMA or would like more information, please email us at unlama@unlnotes.unl.edu